Tipsies – Brand Identity

During the lockdown in 2020, most students were stuck studying from home and could not access the necessary facilities available in college. This was particularly frustrating for students of practical-based courses such as Culinary Arts. My younger sister Rachel, a final year Culinary Arts student found herself in this exact predicament. She found it extremely difficult to practice and test her Pina Colada sweet recipe using the standard equipment of a household kitchen.

For her product design project Rachel decided to make alcohol jelly sweets, Pina Colada flavour in particular. These sweets are made with 100% natural ingredients and are suitable for vegans. One requirement of the project was to brand the product they created. This is where I came in! Rachel approached me to help her brand her jellies.

Idea generation

Logo design


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